Public Health Marketing Toolkit

As the COVID-19 pandemic continues to impact our campus and communities, we encourage all UW-Madison students, staff, faculty and alumni to practice recommended public health guidelines. To help, we’ve created a social media toolkit to encourage the behaviors we want the campus community to demonstrate.

A few notes to keep in mind related to the image assets included in the toolkit:

• The social posts can be used with either the icons previously launched as part of the Smart Restart toolkit, or by selecting an image from the collection provided by UW–Madison photographers. While we’ve often made custom visuals/graphics for other toolkits, since the situation on campus could quickly change, we felt at this time it would be more beneficial to allow people to mix and match “evergreen” visuals vs providing specific graphics that could become quickly outdated.
• The collection of images features a mix of student and administrator “models” that agreed to be photographed specifically for a campus public health marketing campaign. These images should only be used in communications related to public health or UW–Madison’s response to the COVID-19 pandemic.
• Please use the photos judiciously and be mindful of representing the range of identities that make up our diverse campus community when using the images. This includes but is not limited to:
  • If posting frequently, please use a rotation of images to avoid overuse of an individual image.
  • Avoid using these images outside their intended context related to promoting public health behaviors.
  • COVID-19 has affected all of us personally, academically and professionally, as well as physically, mentally, and socially.  COVID-19 is not specific to an ethnicity or race – disease does not discriminate.